Case · 01●
138
HVAC / Multi-market
Halcyon Home Services
Generated 138 qualified leads in 90 days.
Rebuilt intake form, full rebrand, deployed a 24/7 voice agent, restructured paid media strategy.
System operationalAccepting 2 more clients this quarterConsulting firms · Spray tan studios · Junk removal · Facility maintenance · Garage doors · Roofing · Real estate●
System operationalAccepting 2 more clients this quarterConsulting firms · Spray tan studios · Junk removal · Facility maintenance · Garage doors · Roofing · Real estate●
Est. 2021 · Winter Park, FL
The growth partner
for local service businesses.
We create the systems, marketing, and AI that lets local service businesses scale — without the owner being the bottleneck.
System status / All operational
28.5998° N · 81.3392° W
—
Operations✦AI✦Marketing✦Systems✦Growth✦Infrastructure✦Automation✦Pipelines✦
Operations✦AI✦Marketing✦Systems✦Growth✦Infrastructure✦Automation✦Pipelines✦
Operations✦AI✦Marketing✦Systems✦Growth✦Infrastructure✦Automation✦Pipelines✦
— 01 / The Problem
Most local businesses don't have a marketing problem. They have a systems problem.
Leads come in. Then disappear. The CRM is a spreadsheet. The follow-up is a sticky note. No amount of ad spend fixes a broken operating layer. We rebuild the layer first — then we turn the volume up.
THE FOUNDERS
Two operators who have built, launched, managed, and scaled brands from the inside.
Market Launch was created by people who understand what growing businesses actually need: clear positioning, better systems, smarter marketing, and execution that does not fall apart after the strategy call.
We have sat on both sides of the table — building the backend, managing campaigns, optimizing content, answering the phone, refining offers, and helping brands turn messy growth into repeatable momentum.
Zach GussmanCo-Founder
Zach brings a deep background in B2B marketing, brand strategy, sales systems, email marketing, storytelling, web design, and growth operations.
He specializes in helping businesses sharpen their message, build cleaner customer journeys, and turn scattered marketing efforts into systems that actually drive leads, sales, and long-term growth.
With experience across strategy, creative direction, CRM workflows, content, and client success, Zach helps bridge the gap between big-picture vision and day-to-day execution.
Caitlin FojoCo-Founder
Caitlin brings over a decade of experience in social media management, brand growth, operations, and creator strategy.
She has helped creators, businesses, and personal brands grow their online presence through consistent content, stronger positioning, and systems that make social media feel less overwhelming and more effective.
Her strength is turning ideas into polished, practical execution — helping brands show up clearly, consistently, and professionally across every touchpoint.
— 02 / What We Build
01
Marketing.
Social media, brand positioning, storytelling, web design, and social proof — engineered as one system. Every touchpoint builds belief and books the next customer.
- Social media
- Brand positioning
- Storytelling
- Web design
02
Systems.
We architect the CRM, the routing, the dispatch, the reporting — the connective tissue the business runs on. Built to outlive the founder's headspace.
- CRM architecture
- Lead routing
- Reporting layer
- Ops automations
03
AI.
We build the AI layer your business actually needs — voice agents answering after hours, intake bots qualifying leads, custom tools cleaning up your ops, your data, and your team's day.
- Voice agents
- Intake automation
- Ops cleanup
- Custom models
— 03 / Selected Work
Case · 02●
62%
B2B Facilities / Enterprise
Island Facilities Services
Compressed sales cycle by 62% .
Internal copilot for the BD team, CRM rebuild, lifecycle nurture across 11 touchpoints.
Case · 03●
$1.2M
Storm Response / Regional
Cardinal Roofing Co.
Booked $1.2M in jobs from a single storm cycle.
Real-time geo-targeted ad engine, automated insurance intake, dispatch routing layer.
— 04 / How We Operate
A four-phase operating loop.
Engagements aren't projects. They're rolling cycles — every phase feeds the next. Diagnose never stops.
01
Diagnose.
We map the funnel, audit the stack, talk to the team, and surface every leak.
02
Engineer.
We design the systems blueprint — CRM, automations, AI surfaces, reporting — and ship a working v1 in 30 days.
03
Deploy.
Paid, lifecycle, SEO and creative go live on top of the new operating layer. Every metric instrumented to revenue.
04
Compound.
Weekly cadence. Monthly system upgrades. Quarterly rebuilds. Growth as a continuous engineering practice.
— 05 / From the Operators
"They didn't sell us marketing. They rebuilt how the business runs. The marketing just happened to start working as a side effect."
— 05 / About Market/Launch
We're the full-stack growth partner local service businesses can't build in-house.
Market Launch is a full-service marketing and operations agency built for local service businesses — junk removal, garage doors, facility maintenance, roofing, spray tan studios, consulting firms, and the operators who run them. We don't just run ads. We build the marketing engine, the operational systems, and the AI workflows that let an owner scale without becoming the bottleneck.
For over five years we've worked inside local service businesses, not just around them — owning the full stack from lead generation and brand to CRM, automation, hiring systems, and reporting. One partner, one accountable team, every layer of growth handled.
Marketing
Paid acquisition, brand, creative, and conversion built to fill the pipeline.
Operations
The systems, SOPs, and team structure that let the business deliver at scale.
AI & Automation
Custom workflows and agents that remove the owner from day-to-day busywork.
Reporting & Growth
One dashboard, clear numbers, and a plan for the next quarter.
Most agencies hand you leads and walk away. We stay until the business can carry the weight.
We take a limited number of new partners each quarter. Depth over volume — every client gets senior attention, not a junior pass-through.
2021
Est. · Winter Park, FL
5+
Years in local service growth
4
Partners per quarter — max
40+
Businesses scaled
Think you're a fit? We'd like to meet you.
Accepting 2 more clients this quarter
— 06 / Apply to Work With Us
Ready to build a business that scales itself?
We take on a limited number of clients each quarter. If you're ready to install real growth infrastructure, not another ad agency retainer, let's talk.
Current availability: 2 slots / Q3 2026